Email marketing is an essential tool in your marketing strategy toolbox, and every business should utilize this channel. In fact, 40% of marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email.
Furthermore, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands – making email marketing a fantastic channel for driving traffic to your website and generating new leads.
As a business leader, you can’t ignore these statistics. That’s why it’s important to develop and implement a strong email marketing strategy.
Here are our top 5 benefits:
Email marketing offers high conversion rates
By creating a well-written email that ends with a clear call-to-action, you can encourage readers to take that next step in their buyer’s journey – moving them ever closer to conversion.
It’s more cost-effective than traditional marketing tactics
It’s inexpensive compared to pay-per-click or more traditional forms of advertising.
With social media becoming more pay-to-play for businesses, it just isn’t the best way to get in front of your audience. Email marketing only requires a small investment of time and resources to develop compelling content.
It increases traffic to your website
One of the most significant marketing challenges is generating website traffic.
There are a variety of digital marketing tactics that help you improve your traffic, like SEO and social media management, but ranking on Google takes a lot of time and resources to develop.
SEO takes at least six months to a year to really get going, and social media requires daily upkeep if you want to stay relevant.
Speaking of relevance, email marketing not only increases the click rates toward your landing pages, but it helps make sure that traffic is relevant. The people interacting with your emails are already in your marketing funnel, so they’ve already shown interest in your company.
The more high-quality leads going to your website, the more opportunities you have to influence more conversions.
It’s easy to track and measure
One of the best features of this tactic is how easily you can track email ROI.
With the proper tools in place, you can see exactly how many people are opening, reading, and clicking on your email content. It’s so easy to see whether the campaign was successful and see how much of an ROI these campaigns are offering your business almost instantly.
This feature of email marketing makes setting realistic key performance indicators (KPIs) a breeze. Email open rates, click-through rates, and conversions are all easily trackable throughout these campaigns.
Save time & money by automating
What separates email marketing from other marketing efforts is you can remain in constant contact with your customers. Now, while your email’s content is what drives the revenue, your ROI of email marketing grows even more by reducing costs. Setting up automated email campaigns accomplishes just that, freeing up time and resources.
This a great step toward producing higher return-on-investment, once you put the work in, the system then does the work for you.
View our email marketing services