Social media marketing can have a positive impact on your brand. Helping to humanize your business while building trust, loyalty, authority, and recognition. Your target audience likes to see authenticity. By living out your brand values, your brand will stand out from the rest.
Leads gained from social media are considered top-of-funnel, industry research has found that the average person spends 147 minutes on social media each day. This means your content will be seen widely and if effective, can compel viewers to become customers.
Social media platforms offer your company a voice. Whether you’re posting insightful content on LinkedIn, taking a stand on Twitter, or sharing news through Facebook, social media allows your company to become a thought leader, building trust and loyalty among your customers.
Ideally, your social media post should send your target audience somewhere - your website. Think about your sales funnel, a lead views your content on a social platform, follows a link to your website, and — hopefully — decides to make a purchase or become a customer.